Why is packaging a great deal?
7 types of commonly used packaging materials
July 28, 2020
Types of Rigid Packaging (Infographics)
August 4, 2020
Ever opened a gift from a loved one? The excitement and expectations greatly enhances the experience and you wouldn’t want to leave that to chance.
The brand is a continuous series of interactions that the consumer/user invests into. We sell this interactions as a series of communicated weaved with a common story and it only in your personal interest to make sure that your story ties into your packaging experience.
If you are seeking evidence, then look at the youtube influencers who review unboxing experience that are watched by billions of users before they make purchases. Your brand experience effectively is not completely now owned by the brand.
Here are some reasons to invest in your product packaging:
- Your brand experience is not owned by you alone. A herd of marketeers, reviewers and influencers now review products and packaging that helps users decide what to expect from your products and helps create a more satisfying buy.
- Packaging helps you differentiate yourself in the retail by attracting the users and creating a sense of pride in owning your product. Packaging is your sales personal who makes sure that your user make the decision and understands your value proposition when they make the purchase.
- Its an experience for the user, and often a way to assure them and deliver your brand promise. Its the same experience you have when you get an gift from a loved one, except here the user might themselves purchased it.
- It part of your brand story that you have been investing in from the beginning with your user. Its almost as important as your retail experience, in a way its an extension to it.
Over the years, as eCommerce and online retail has also plunged in. Its made it rather difficult to own your brand experience but packaging is still something that remain in your organizations custody. Its a handover point, where you deliver your promise.
Packaging is obviously not as easy as digital design, once you start off, one must consider a lot of options around the same. From rigid packaging to corrugated one, time to deliver, packaging prints and design and optimizing costs accordingly. While all these questions get answered, when you are consulting with a packaging firm but bring yourself a little upto speed on what different kinds usually are in the works helps in making more informed decisions.
