It takes less than a minute to form an opinion about a person you have just met. Did you know how long it takes to form an opinion about a product? About 5 seconds. First impressions may not always seem important, but they sure do last.
Your product may be excellent, cool or extraordinary. But, unless you dress it well, unless the package stands out enough to draw one’s attention, you cannot get more eyes to look at it. Customizing your packaging is one of the ways you are engaging with your customers offline; it is their offline brand experience.
A sharp, striking package that bears the logo of your business/brand and/or the company tagline in an attractive way and sizes. Unlike normal packaging, which is usually cheap, custom packaging may have you spend a few extra dollars but will elevate your brand as well as the business.
Normal packaging mostly looks similar no matter what is in it and does not contain anything related to your brand (a box of soap could look similar to a box of a silver ring). If you are running an online store, your packaging is one of the few ways to connect to your customers.
The biggest advantage that custom packaging provides, you have all the freedom to show off your brand’s personality. Your logo of the brand on your package is your identity. Most custom packages use designs relating only to the brand/business to personalize their package. So, your package now is not just carrying the product, but defining your brand and representing your business too, thus making it distinct from the sea of boring monochrome packages.
First impression, done.
Though cheap, the only purpose normal packaging serves, is to help contain your product and pass it to your customer. However, as we discussed above, the logo displayed on custom packaging serves more than just the aesthetics. It helps recognize your brand.
The more eyes you get on your product, the higher your recognition.
Therefore, custom packaging raises your brand recognition through your design and chosen other elements which help in the growth of your business.
By choosing custom packaging for your products, you have already taken a step into advertising your brand, as the custom package with its unique features will speak for itself. Having defined your brand with your choice of design, shape and size, you are promoting your brand mainly through your choice of packaging.
Marketing is a very integral and central part of the growth of any business/brand.
An attractive custom package will help your brand invite more customers. Once your customers have recognized and appreciated your brand, they will associate themselves with it in the long run – customer retention.
Hence, choosing and creating the right custom package will benefit your business/brand.
All of the above-mentioned facts illustrate how custom packaging helps in the growth of a business. A package specifically designed exclusively for a product, reduces your cost on the use of unnecessary void-fill materials. Furthermore, by choosing a specific size, you are not only reducing packaging waste, but you also end up saving a considerable amount of money on your shipping.
The cost of shipping is generally calculated after estimating both the weight as well as the size of your package; whichever is higher (actual weight or dimensional weight).
To conclude, a lot of brand owners choose normal packaging as it is the-one-size-fits-all because they are not aware of the benefits of custom packaging.
Every detail you add in your custom packaging is an experience for your customer and it is your one shot and pleasing them before they even see the product. Your custom package is the presentation of your brand to your customer. Customizing the package with the brand logo and brand colors helps your customers to recognize the brand and advertise the product/business. Personalizing a package that is beautiful to look at, helps you retain your loyal customers to come back for more. Your choice of unique design and packaging promotes the marketing of your business.