In the background of the last couple of years, where several places are facing issues of storms and dramatic weather effects, ecology depletion and water shortage and now a pandemic that is effecting the world. We are moving into a place, where the world is becoming conscious about the way we do things and how it effects everyone and everything. Consumers are now, making an effort to make sure that they create a balance between a more sustainable living while not giving away a lot of their current experience. And that trickles down to brands also making conscious efforts in being more responsible, through either better ways packaging (Life’s Butter Cosmetics Packaging Innovation), or Product Innovation (Algae Based Footwear), etc.
But understanding that as a brand, your choices are also going to be a factor in how your brand is perceived.
Packaging industry has many choices of packaging your product, but moving to a more sustainable and recyclable product is the way of the future. If you look at any paper or board based packaging material, one would understand that those are containers that can be recycled and according to EPA around 73% of Paper packaging is getting recycled and its one of the best recycle to production ratio. Board or paper based are upto 90-70% recyclable in nature and are the best green alternative.
Boxes made of cardboard are more energy efficient and require less amounts of energy to make compared to their counterparts. Since its high percentage of recycled material as mostly we are looking at tree pulp and air to manufacture. Owning to the nature of the material, these are also low in their weight. While assembly is a matter of, which type. Rigid packaging are assembly free while cardboards are easily assembled. Both therefore help in cost saving and being energy efficient.
While that said, customization on the structure and design is almost limitless. Different options can be churned out, depending on the requirement making it easy to manipulate for the end result. While if the investments and brand is right, consumers tend to keep the packaging long after long lasting and quickly becomes a multi-use packaging. According to plastic oceans, 50% of plastic used are single use plastics. A moment of use while years before they actually degenerate in nature. Paper or boards are much easier both to degenerate or recycle.
Whether you are trying to packaging a cell phone or chocolate, rigid boxes can be highly useful for setting the tone on quality and brand impression to your customers with the added advantage of being more environment friendly. Get our consultation on your next packaging and let us help you figure your next packaging requirements.